Born in Wheatley, he was baptised on 7 October 1900, the third son of William Gould, brick yard labourer, also Wheatley-born, in 1861, and Henrietta nee Mott, born in London in 1874. The family were living on High Street in 1901 and 1911 - by the latter date the father was a widower. Later they lived at 11 Lower Queen Street, Sutton Coldfield. Brother of John Gould and William Gould junior. Many of the same name served in one or other branch of the Royal Navy. George married Rose Chown in 1920: she came from Sydenham, Oxon. He died in 1964 in the Ploughley, Oxford Registration District.